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Sustainable Vendor List Marketing: A 14-Step Lead Generation Plan
14-Step Plan for Continuous Marketing of Seller Listings
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Staging and Pricing Strategies: Present the property professionally to highlight its best features. Set a competitive price reflecting the property’s value. VP = (Features + Benefits) / Price. High prices decrease perceived value (VP), while low prices raise suspicion.
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“For Sale” Sign and Directional Signs: Use a clear and attractive “For Sale” sign with directional signs. Include contact information❓.
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Flyers and Distribution: Distribute informative flyers in the neighborhood, also placing them in a tube or box in front of the property.
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Flyers in House/Home Book/Comment Cards: Place flyers inside the house, a home book with detailed information, and comment cards.
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MLS (Multiple Listing Service): List the property in MLS with accurate information and high-quality photos. Update information regularly.
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Web Listings with Virtual Tour: Create listings on real estate websites with a virtual tour. Optimize listings for search engines (SEO) using relevant keywords.
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House Featured in “Marketing Vehicle”: Feature the property in a real estate calendar, magazine, or other marketing vehicle.
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Open House Program: Organize regular open houses with effective promotion.
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E-mail/Fax/Voice Broadcast: Send emails and voice messages to potential❓ clients with property information and website address.
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track❓ Showings/Collect Feedback: Track the number of showings and collect feedback to improve the marketing strategy.
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Target Marketing: Target specific segments of potential clients.
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Weekly Seller Updates: Provide weekly updates to the seller regarding marketing efforts, offers, and feedback.
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Property Caravans: Organize a property tour for other real estate agents.
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Creative Marketing Ideas: Implement creative marketing ideas such as organizing a 10K race or a TV show about the property.
Interactive Voice Response (IVR) Systems
IVR systems record audio descriptions of listings. A unique phone number is assigned to each listing and placed on marketing materials. When a customer calls, the system captures their phone number and the property they inquired about. Buyer specialists can then contact the potential client.
Benefits of IVR Systems: Consumer convenience, lead quality, improved customer service, increased productivity, ROI, information capture, and a value proposition tool.
Chapter Summary
The chapter from “Advanced Real Estate Marketing Strategies” aims to provide a framework for increasing leads through effective and continuous marketing of seller listings. A comprehensive marketing plan should be applied to each property listing regardless of market conditions.
Key scientific points include:
- Continuous marketing of seller listings not only sells the listed property but also attracts new potential❓ clients (buyers or sellers) who can be directed to buyer specialists or other property listings.
- The chapter presents a 14-step marketing plan to maximize outreach and engagement with potential clients. These steps include:
- Implementing appropriate pricing and staging strategies.
- Using effective “For Sale” signs and directional signs.
- Distributing flyers in the surrounding area.
- providing❓ flyers inside the house.
- Registering the property in the MLS service.
- Displaying listings online with virtual tours.
- Showcasing the property in various marketing materials (calendars, etc.).
- Organizing an effective “Open House” program.
- Using email, fax, and audio broadcasting (including a website link).
- Tracking offers and collecting feedback.
- Targeting specific segments of potential clients.
- Providing weekly updates to the seller.
- Organizing property caravans.
- Adopting creative marketing ideas (such as organizing events or appearing on TV shows).
- The chapter emphasizes the importance of using Interactive Voice Response (IVR) technology to record detailed property information❓ and provide a unique phone number for each property, allowing clients to listen to the information at any time. The system captures callers’ phone numbers, allowing specialists to contact them and provide assistance.
- IVR system benefits include 24/7 response, identifying interested buyers, collecting contact information, providing property information, and enabling potential closed sales.
Conclusions:
- Comprehensive and integrated marketing is necessary to ensure maximum return on investment in real estate marketing, all 14 steps in the marketing plan should be applied to each property listing.
- IVR technology enhances marketing efficiency. The Interactive Voice Response system is an effective tool for attracting potential clients and providing them with valuable information at any time, and also helps to collect necessary contact information.
- Rapid response is necessary. Responding immediately to potential client inquiries, especially through the IVR system, increases the chances of converting them into actual clients.
Implications:
- Increased leads.
- Improved customer service.
- Increased sales and profits.
- Improved workforce efficiency.
